Thursday, September 6, 2007
Business cards are very important part of a first impression when you are in business. These business cards can be able to help to promote your business some says that it is a valuable promotion tool. However, in reality, most business cards only do half the marketing job.
It is true that no business person could live without of having a business card to hand to prospective clients or customers. Because for them, handing out a business card is so much easier than writing out all your contact information for a person you've just met.
Making a good and well designed business card I think is one of the important things to consider. There are many innovative ways in order to make your business card to be attractive and worth to keep for. By making your business card a marketing vehicle is one way of making it visible. Instead of the traditional business card, why not try get your contact information printed on something that people might leave in plain sight; something that will remind them of you and your services or products whenever they look at it. Why not make it message pads, coasters, mouse pads or even make it as fridge magnets. The choice of your business card design is limited only by your imagination. By making it easy for people to remember you by using more unusual designs and styles on your business card is a smart investment.
Further, in case of fonts, try not to combine fonts when you design your business card. This basically gives a busy and confusing look to the card. Remember, you are dealing in a small space, and you don't want the card to look crowded. It should be easy on the eyes. It is always recommended that you must limit your text sizes to two or three sizes maximum. By keeping some consistency in the text of your card, you have more room for creativity in the overall artwork and design.
Nowadays, there are lots of printing companies available that have a business card printing service. They can guide you on your creation of your business card. They have a group of designers that can help you conceptualize the design of your card. However, having them do your business card entails money, if you can't afford their service fee there is another way. Printing your own business cards using Microsoft Word can be a very inexpensive choice. Yes, you read it right! If you have Microsoft Office, you can easily create your own custom business cards in Microsoft Word.
To create business cards in Microsoft Word is easy as 1, 2, 3. First step, in a blank document open in Word, choose Tools|Letters and Mailings|Envelopes and Labels. Click the Labels tab and then click Options. Second step, in the Label Options dialog, make sure the drop-down says Avery Standard and then scroll the Product Number down to 5371. Click OK. Third step, back in the Envelopes and Labels dialog box, make sure under Print, it says full page of the Same Label. Then click New Document. A table appears with a bunch of 2 inch x 3.5 inch cells. Now you can start setting up your first business card. There you have it! Quick and easy business cards right from Microsoft Word.
For comments and suggestions kindly visit 4 Color Business Cards rinting
Closing the Sale the Landscape Sale
Closing the Sale the Landscape SaleArticle by Tom LanzaCopyright ® 2003 by ProGardenBizNo matter how much time you spend with a client it will all bewasted if you don't close the sale. Many people start off witha great presentation, but somewhere they lose the client. Theywill call you, they will let you know, they have to think aboutit, but it all adds up to a potential loss.So how do you arrive at the successful close after the greatpresentation? First you must lead your client there with aseries of easy, small yeses that will lead up to the big yes.One method of achieving this is through the use of thetie-down.Tie-downs come in four styles: standard, inverted, internal,and tag-on. By mixing the four types you will avoid the soundof a slick sales pitch.Here are eighteen tie-downs that you'll find useful:Aren't they?Aren't you?Can't you?Couldn't it?Doesn't it?Don't you agree?Don't we?Shouldn't it?Wouldn't it?Haven't they?Hasn't he?Hasn't she?Isn't it?Isn't that right?Didn't it?Wasn't it?Won't they?Won't you?There are others, of course. In the Standard tie-down you usethese at the end of sentences.The quality of the sprinkler is important, isn't it?If what you said represents truth as the client sees it, won't thatperson respond by agreeing? And when they agree that somequality of your product or service meets their needs, they'vemoved closer to buying it, haven't they?Selling is the art of asking the right questions to achieve the stringof minor yeses that will lead to the final yes. The final sale isnothing more than the sum total of all your minor yeses, isn'tthat right?The other tie-downs are simply variations on the same idea.With the Inverted tie-down you put the tie-down at thebeginning of the sentence.Isn't quality important in a project like this?The Internal tie-down is a bit more difficult to handle, butcan be very effective. With this method the tie-down is inthe middle of the sentence.When you have the system installed, won't quality be veryimportant?The technique is the Tag-On tie-down. In its simplest form,you tag your tie-down onto any statement your prospect happensto make that's positive to the sale.Client: Quality is very important.You: Isn't it?If the customer says it, it must be true. And each time yourclient says something helpful to your sale, if you tie it downyou get a complete minor agreement, don't you?Through the use of tie-downs you can advance the sale to thepoint where the customer will be ready to make the final yes,but tie-downs alone will not always do it. Next time we willtalk about some alternative methods for moving toward the Close.__________________________________________About the Author:Tom Lanza is a Contributing Writer for ProGardenBiz Magazine,an online magazine for professional gardeners and landscapecontractors. Visit ProGardenBiz to find out how you can get afree subscription, start-up guidance, business ideas andinspiration at http://www.progardenbiz.com.
Why Should I Volunteer to Distribute Flyers
Why Should I Volunteerto Distribute FlyersbyRobert LeggettCopyright (c) October 2003* What's in it for me?* Do you want to promote your cause?* Do you want good physical exercise...outdoors?* Do you want to be out and about?* Do you want to better know business owners in your area?* Do you want to know which places are the mostpopular...maybe shop/dine/drink there later?* Do you want practice occasionally communicating in otherlanguages?* Do you want a weekly obligation saving you from boredom?* Do you want more purpose in your life?* Do you want more knowledge about your area?* Do you want stimulating, adlib encounters with positivepeople?* Do you want to test your various spiels with differentindividuals?* Do you want to keep your brain and body flexible andactive?* Do you want a refreshing break from your I-Marketingregimen?Yes! How do I become involved? Figure out how many flyersyou feel you can comfortably distribute and where you wouldlike to distribute them. About 100 per hour is a reasonableguess.How do I effectively distribute flyers? Tuesday, Wednesdayand Thursday are your best days for distributing flyers foran event that upcoming weekend.Bars, restaurants and beauty salons are excellentlocations...anywhere clientele sit, wait, eat, drink,socialize. These drops must be in fairly high, visibletraffic areas. Oftentimes other information is in a goodlocation...e.g. next to a telephone.It is best to leave no more than 5 flyers at any particulardrop. It is most important that you cover as many drops aspossible. E.g. if you distribute 300 flyers, that meansaverage 60 drops. As you do your weekly run, you will getfeedback. Some drops will want more and some want less. Youwill also begin to develop a friendly relationship withbusiness owners and staff.Some drops are not in your market. E.g. many ethnic ownedplaces do not have many English clientele. This is the maindetermining factor whether or not to develop a drop...do theEnglish speaking frequent this establishment?When do the majority of establishments open up? In Spain itis around 7pm or 8pm for bars and restaurants. Beauty salonsand stores tend to close earlier. You want to establish apositive relationship. Dress up just a little and let themtake the lead. E.g. a good opening question on the firstencounter is, "Did you know my organization is doingsuch-and-such this coming weekend?" Oftentimes a customeroverhears and asks for a flyer. Never bother clientele bytaking the lead and passing out flyers...you come off as oneof those guys cruising about trying to sell watches, CDs,fishing rods and sometimes even electric fans. Not the imageyou wish to project!If you know you are going on a special trip, e.g. a citytour with visiting relatives and others with similarinterests, take a few flyers with you and pass them out atthe right time...perhaps sometime after everybody is aboardand the bus has been underway for awhile. Ask the groupleader if OK...most likely they will say...Yes! Or if youpass a good spot on a weekly basis which is outside your"territory"...maybe downtown or another shoppingcenter...drop off a few. Or...perhaps your weekly trip toget a massage, treatment, spa...etc.As you establish your route through your territory...alwayslook for new drops along the way. Places are always openingup. Check them out... Sometimes you will stumble acrossexcellent locations totally off the beaten path. Becreative.Business Application - Enjoy your non-business life!Experience new stuff! Even write about it! Your real-lifeexperiences will give you a broader feel of commerce. Whenyou write about how you "play" you acquire and practicewriting skills you later apply to your business.------------------------------------------------------------Robert Leggett has over ten years experience marketing DiveAdventures over the Internet. Robert works with individualsand business owners globally. He helps them grow theirbusinesses and enrich their lifestyles. Learn more -( http://www.EarnYourLiving.com ).Subscribe to his "Free for Life" newsletter -"CyberSpaceMarketeer" - Receive your Free eBook.
|
